peter pohjola

EDITORIAL LOOKBOOK TO SHOWCASE NEW AVAILABLE COLLECTIONS FROM MAISON MARGIELA, RICK OWENS, COMME DES GARCONS HOMME PLUS, YOHJI YAMAMOTO, 1017 ALYX 9SM, RAF SIMONS AND MARINE SERRE

concept, styling & photography : Peter Pohjola
model: Aleksi Krossi
client: CM-44 Concept Store

My responsibilities included the following: 

- Directing models, designers & their teams backstage

- Ensure the styling of each brand is showcased on the runway and in pictures according to styling guidelines

- Overseeing backstage and show schedule to make sure all looks were fitted and photographed on correct models

Fashion in Helsinki is a yearly fashion show presenting established Finnish designers & brands. The 2024 show lineup: Rolf Ekroth, VAIN, Sofia Ilmonen, Hedvig and Jenny Hytönen. 

read more:
L’OFFICIEL
Vogue UK
Vogue Scandinavia 
NSS Magazine

photos 1 & 2: Simone Vertua / L’Officiel
photos 3-6: Peter Pohjola

Concept, styling, photography and editing by Peter Pohjola
models: Yilin Ma, Lucian Lovén, Yoonsik Kim, Aappo Törmänen
client: CM-44 Concept Store & 2ccm app

client: cm-44 online store

photography & styling: peter pohjola

model: lucian lovén

client: cm-44 online store

photography & styling: peter pohjola

models: yilin ma & tara haikka

art direction & photos: Peter Pohjola
client: CM-44 Concept Store

lookbook photography & styling for VAIN

model: Aaron Sirainen

https://jimivain.com/

HERONASA (2018)

installation built to showcase HERON PRESTON X NASA collection

exploration of garments, space and time

mixed media

client: cm-44

COMMERCIAL EDITORIAL FOR CM-44 CONCEPT STORE SHOWCASING COLLECTIONS FROM YOHJI YAMAMOTO, COMME DES GARCONS HOMME PLUS, RAF SIMONS AND MARINE SERRE

styling: Peter Pohjola

photography: Samuli Vienola

model: Verner Vuorela

COMMERCIAL EDITORIAL FOR CM-44 CONCEPT STORE TO PROMOTE ISSEY MIYAKE AND ISSEY MIYAKE HOMME PLISSÉ COLLECTIONS

ad, photography & styling: Peter Pohjola
model: Lucian Lovén
client: cm-44 concept store

COMMERCIAL EDITORIAL TO SHOWCASE RAF SIMONS LIMITED EDITION ARCHIVE COLLECTION

concept, styling, photography & editing: Peter Pohjola
model: Lucian Lovén
client: CM-44 Concept Store

selection of content photographed and styled for cm-44 concept store’s social media channels and online marketing

models: yonah morgan, aleksi krossi, farrél, tara haikka, lucian lovén, eetu saarentausta